Behind The Breed
Go behind the scenes with Different Breed — where inclusion meets innovation, and every fan counts. From founder reflections to field reports, this is where we share what we’re learning, building, and fighting for.
Meet The Team: Daniel Cook
Hi, I’m Dan, and I’m the Chief Operating Officer at Different Breed.
Meet The Team: Scarlett Heselwood
Hi, I’m Scarlett, and I’m a member of the Lived Experience Advisory Board at Different Breed.
Meet The Team: Craig Pryde
Hi, I’m Craig Pryde, and I’m the Founder & CEO of Different Breed.
Meet The Team: Niamh McAnespie
Hi, I’m Niamh McAnespie, and I’m a member of the Lived Experience Advisory Board at Different Breed.
Meet The Team: Dave Powell
Hi, I’m Dave Powell, and I’m the Strategy & Ticketing Advisory Board Member at Different Breed.
Hi there 👋, I'm Craig and this is the story that started Different Breed ®
Hi there, I'm Craig, and this is the story that started Different Breed ®