Cookie & Tracking Definitions

Last Updated: 26th November 2025

This policy applies to all services provided by Different Breed Ltd (SC653885) (“Different Breed®”, “we”, “us”), including our websites, fan guides, and related services.

Overview

We use cookies and tracking features to enhance navigation and functionality. Necessary cookies are essential for basic site functions and stored by default. Third-party cookies help analyse usage, store preferences, and personalise content but require your consent.

Nescessary

These cookies enable core site functions, such as secure logins and consent management. They do not store personally identifiable data and cannot be disabled.

  • CookiePreferences (1 Year / 30 Days) - Stores your tracking and metrics preferences to respect your choices on return visits.

  • differentbreed.ref (14 Days) - Maintains your login across our applications.

  • differentbreed.auth (5 Minutes) - Provides secure session access, used alongside .ref.

  • accessibility-preferences (Session) - Retains accessibility settings for the website UI.

  • __stripe_mid (1 Year) - Prevents fraud during payment processing via Stripe.

  • __stripe_sid (1 Day) - Enables secure transactions through Stripe without storing card details.

  • redirect (Session) - Redirects your browser after signing in.

Improvements

These cookies help track system metrics, improve services, and enhance accessibility features, benefiting both users and disabled fans. They do not store personally identifiable data and cannot be disabled.

  • ClientID (No Expiry) - Uniquely identifies users for analytics without personal data.

Functional

These cookies support functionalities like social sharing, feedback collection, and third-party integrations.

  • loom_anon_comment (1 Year 1 Month 4 Days) - Cookie provided by Loom for video interactions.

  • loom_referral_video (Session) - Cookie provided by Loom for video interactions.

  • __Host-psifi.analyticsTrace (6 Hours) - Cookie provided by Loom for analytics.

  • __Host-psifi.analyticsTraceV2 (6 Hours) - Cookie provided by Loom for analytics.

Analytics

These cookies help us understand how users interact with our site, providing insights to improve content and services.

  • _ga (1 Year 1 Month 4 Days) - Google Analytics cookie for visitor tracking. Stores data anonymously.

  • CLID (1 Year) - Microsoft Clarity cookie tracking user interactions.

  • ga* (1 Year 1 Month 4 Days) - Stores and counts page views for Google Analytics.

  • _clck (1 Year) - Retains Clarity User ID and settings for session continuity.

  • SM (Session) - Syncs MUID across Microsoft domains.

  • _clsk (1 Day) - Aggregates session page views for Microsoft Clarity.

  • MR (7 Days) - Bing cookie for analytics data collection.

  • _fbp - 3 Months - Facebook cookie for personalised ad tracking.

  • SRM_B (1 Year 24 Days) - Microsoft Advertising ID for visitors.

  • MUID (1 Year 24 Days) - Bing cookie for unique browser identification and advertising.

  • ANONCHK (10 Minutes) -Tracks ad clicks and user sessions for Bing Ads.

Other

These cookies are uncategorised and may include third-party cookies that track your use of our site.

  • None at this time.