Welcome to the Different Breed ® Content Hub

Guides, support articles, and resources that make accessibility effortless. Find everything you need to use Different Breed®, empower your fans, and build truly inclusive live event experiences.

Real Results From The Stadiums Leading The Way

Discover how stadiums, arenas and sports clubs are reducing support pressure, meeting compliance, and delivering personalised experiences at scale, all through Different Breed's data-driven, accessible fan guides platform.

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Featured
How Principality Stadium Cut Support Cases By 48% And Delivered A World-First In Accessible Matchday Experiences
How Principality Stadium Cut Support Cases By 48% And Delivered A World-First In Accessible Matchday Experiences

As one of Europe’s most iconic stadiums, Principality Stadium hosts everything from Six Nations rugby to global music acts. Yet with growing complexity in fan expectations and accessibility compliance, delivering a world-class experience for every supporter, especially disabled fans, was becoming increasingly resource-intensive.

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Fan Guides vs Help Centres: How Stadiums Win With Personalisation And Real-Time Insight
Fan Guides vs Help Centres: How Stadiums Win With Personalisation And Real-Time Insight

Many stadiums still rely on help centres, PDFs, or static accessibility pages to meet compliance requirements and provide fans with basic event information. While these tools may answer some questions, they are not designed to keep pace with the growing diversity of fan needs or the rising expectation for truly inclusive experiences.

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Behind The Breed

Go behind the scenes with Different Breed — where inclusion meets innovation, and every fan counts. From founder reflections to field reports, this is where we share what we’re learning, building, and fighting for.

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Featured
Meet The Team: Daniel Cook
Meet The Team: Daniel Cook

Hi, I’m Dan, and I’m the Chief Operating Officer at Different Breed.

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Meet The Team: Scarlett Heselwood
Meet The Team: Scarlett Heselwood

Hi, I’m Scarlett, and I’m a member of the Lived Experience Advisory Board at Different Breed.

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Meet The Team: Craig Pryde
Meet The Team: Craig Pryde

Hi, I’m Craig Pryde, and I’m the Founder & CEO of Different Breed.

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Release Notes

Stay in the loop as we ship new features, improve performance, and make accessibility easier for every team. No fluff, just real progress shared simply.

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Featured
October 2025
October 2025

Stability and user experience took centre stage in October. We introduced Patch AI to help editors write more effective alt text, tightened accessibility across customer themes, added section introductions to key blocks, and shipped several fixes that make everyday editing faster and clearer.

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September 2025
September 2025

Trust and reach took centre stage in September. We launched File Sharing so teams can upload PDFs, ZIPs, Docs, and Spreadsheets and link them directly from buttons or rich text.

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August 2025
August 2025

August pushed reach and resilience. Analytics now capture Total Reach alongside guide views, unique visitors, and pre-renders. Mapping expanded from Europe to global coverage.

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