August 2025

The month in brief

August pushed reach and resilience. Analytics now capture Total Reach alongside guide views, unique visitors, and pre-renders. Mapping expanded from Europe to global coverage. Media delivery moved to a UK edge CDN with responsive sizing, a sensible 5 MB image cap, and hotlink protection. Team invites are simpler, and outbound email is faster and more reliable. We also surfaced Tracked Versions in-app to speed support.

Deep dive: Measuring real reach

We’ve added a top-line Total Reach metric that combines pre-renders (from bots and messaging apps) with human guide views. Why count both? Pre-renders power link previews and influence click-through—ignoring them hides real exposure. We separate the components so teams can reason about discovery vs. engagement, and we exclude prints/filter steps from Guide Views to keep the signal clean.

Changelog

Improvements

  • You can now track Reach & Total Views (Aug 1): Total Reach, Guide Views (excludes print/filter), Unique Visitors, Pre-renders.

  • Global maps are now available (Aug 20): Worldwide coverage.

  • We’ve improved how images work (Aug 19): UK edge CDN; responsive images in 8+ sizes; 5 MB upload cap; hotlink protection.

  • We’ve simplified team invites (Aug 1): Instant add for existing users; access-code flow for new users.

  • Improved email sending (Aug 22): Faster delivery and fewer spam-folder landings.

  • Tracked Versions (Aug 31): Version label in the interface footer to speed support.

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