August 2025
The month in brief
August pushed reach and resilience. Analytics now capture Total Reach alongside guide views, unique visitors, and pre-renders. Mapping expanded from Europe to global coverage. Media delivery moved to a UK edge CDN with responsive sizing, a sensible 5 MB image cap, and hotlink protection. Team invites are simpler, and outbound email is faster and more reliable. We also surfaced Tracked Versions in-app to speed support.
Deep dive: Measuring real reach
We’ve added a top-line Total Reach metric that combines pre-renders (from bots and messaging apps) with human guide views. Why count both? Pre-renders power link previews and influence click-through—ignoring them hides real exposure. We separate the components so teams can reason about discovery vs. engagement, and we exclude prints/filter steps from Guide Views to keep the signal clean.
Changelog
Improvements
You can now track Reach & Total Views (Aug 1): Total Reach, Guide Views (excludes print/filter), Unique Visitors, Pre-renders.
Global maps are now available (Aug 20): Worldwide coverage.
We’ve improved how images work (Aug 19): UK edge CDN; responsive images in 8+ sizes; 5 MB upload cap; hotlink protection.
We’ve simplified team invites (Aug 1): Instant add for existing users; access-code flow for new users.
Improved email sending (Aug 22): Faster delivery and fewer spam-folder landings.
Tracked Versions (Aug 31): Version label in the interface footer to speed support.